Faster page loads and Web application performance can significantly improve business results. Google knows this. So do IT decision makers. However, improving page load times is far from a simple task.
A Google-led open source project and a related commercial content delivery network (CDN) offering from Cotendo are trying to simplify the task of improving Web application performance.
The partnership between Google and Cotendo also presents another proof point to Stephen O'Grady's claims that companies that wouldn't traditionally meet the "software company" definition could very well disrupt traditional software vendors.
Speeding Apache 2-based websites
The newly introduced mod_pagespeed for Apache 2 module is an open source project from Google under its Page Speed family on Google Code.
Google describes mod_pagespeed:
...an open-source Apache module that automatically optimizes Web pages and resources on them. It does this by rewriting the resources using filters that implement Web performance best practices. Web masters and Web developers can use mod_pagespeed to improve the performance of their Web pages when serving content with the Apache HTTP Server.
Google provides additional documentation on the filter categories, the filters themselves, and associated considerations before implementing the module in an Apache HTTP Server 2.2 environment.