Today's business models typically focus on gaining leverage with a large group of people, from software developers to end-users. Yet the behavior of many entrepreneurs suggests they'd prefer control of their intellectual property to successful adoption by millions -- at least, that's the consequence of their choices. By erecting barriers to adoption, they unwittingly discourage the very usage that would build their market and drive their success. However, CERN's celebration of 20 years of the open Web refutes this strategy and provides a useful insight into the dynamic of gaining broad adoption.
CERN is an international research facility, working at the frontiers of nuclear physics. It was here (as you're no doubt aware) that the Web was born and grew, initially as a way to share information between universities and other research institutes. Shortly after browsers were created for the PC and Macintosh environments -- opening potential Web use to the masses -- the source code for the World Wide Web was made freely available. The document that made the technology behind the World Wide Web available without restrictions showed up recently as part of CERN's commemorations.
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This was an absolutely key factor in the meteorical growth of the Web. Rather than making the technology proprietary, CERN set it free. The result was rapid adoption, along with extensive reimplementation. The instinct to keep Web technology unrestricted became a characteristic expectation, to the extent of being the default within the W3C, the organization that emerged to look after Web standards.