One benefit for CloudFlare is that its network infrastructure is brand new and all of its routers and other network gear already support IPv6. So the company didn't need to undergo the daunting upgrade that rivals such as Akamai are making to support IPv6.
"We realized six months ago, we were in a position to help organizations that wanted to be on the IPv6 network but were not ready to make a substantial investment to upgrade their infrastructure," Prince said. "What we've been able to do is make deploying IPv6 for your Web presence as simple as one click. You keep your existing IPv4 infrastructure, you push one button on our site, and we will announce your IPv6 quad-A records. When a request comes from IPv6, we'll be able to handle it by our proxies ... translate it to IPv4 and hand it off to your IPv4 infrastructure."
Prince added that he doesn't think CloudFlare's IPv6 translation service is a "forever solution" but that it will buy companies time to upgrade the network infrastructure and data centers to support IPv6 over time.
CloudFlare says it has around 10,000 websites that are beta testing its Automatic IPv6 service.
Prince added, "Our goal is to fix the most daunting problems the Internet faces. We have a very different business model than our competitors."
Read more about LAN and WAN in Network World's LAN & WAN section.