One concern she had for companies considering working with Verizon or other carriers who offer mobility services is whether the carriers can be truly agnostic in representing a customer's best interests, since Verizon will be selling certain smartphones that are not the same ones used by the customer.
"How will Verizon deal with supporting phones from Sprint?" she said.
In response, Cibelli said Verizon can give fair services to its mobility services customers who use devices that it does not sell, and pointed to Verizon's professional services work thus far for thousands of customers using a variety of devices.
Sybase may be the biggest beneficiary of the Verizon announcement, since it has a long reputation in mobility management but has not worked directly with a carrier in a similar way to provide its software, MacGillivray said.
Sybase officials said the software offered through Verizon is not exclusive, however, and could be offered by other carriers in the future.