May 11, 2009

The shape of the coming netbook revolution

Tomorrow's portables won't just be smaller, lighter, and cheaper; they could also carve out a whole new niche in computing

The netbook you know today gives just a taste of what's to come.

Cheap, portable, and packed with features that cater to Net-savvy consumers, netbooks are the darlings of today's computer buyers. While overall PC sales have slumped in the current recession, demand for netbooks is actually growing. In a recent ChangeWave Research survey, only 12 percent of respondents said they were planning to buy a new computer in the next three months, but among those who were, nearly one in four were considering netbooks.

Worldwide, that demand could add up to big numbers. According to Qualcomm CEO Paul Jacobs, the global market for netbooks could be "substantially larger" than the current notebook market. Some analysts predict that as many as 18 million netbooks will ship this year alone.

[ What netbooks should your business consider? The InfoWorld Test Center uncovers the best netbooks for business. ]

For hardware makers, however, the netbook success story has been bittersweet. Whatever else netbooks bring to the table, the category's strongest selling point has been its low cost. Where once speed was everything, today's recession-rattled customers are willing to trade the power of full-fledged PCs for rock-bottom pricing. That's troubling news for some vendors. Some analysts worry that manufacturers have trapped themselves in a race to the bottom, with netbook sales cannibalizing sales of their traditional, higher-margin notebook offerings.

But fear not. If low cost is what customers want, low cost they shall have -- and if all goes according to plan, those sales won't come at the expense of traditional notebooks. Major vendors have begun experimenting with new chips and technologies that could soon push netbook price points to $250 and below. When this new generation of netbook hardware arrives, it will bring with it new software, new UIs, and new form factors that will challenge the idea of netbooks as mere cheapo notebook replacements.

Netbooks: Getting past today's crippled notebooks
Other than cost, there has been little to distinguish the current generation of netbooks from earlier portables. Netbooks have small screens and keyboards, and they typically lack optical drives, but otherwise they resemble most laptops. And while most manufacturers offer some form of Linux pre-installed on their netbooks, it's mainly a marketing strategy: According to Microsoft, fully 96 percent of netbooks actually sold ship with Windows.

But users who approach netbooks as they would any other laptop are likely to be disappointed. Netbooks' tiny screens and cramped keyboards can be fatiguing to use for long periods, and their low-power processors struggle under heavy workloads. Business users will be dismayed by their lack of security features, such as fingerprint readers and drive encryption. And with their closed hardware designs and limited drive space, most models have short upgrade lifecycle.

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cmaurand 11-May-09 7:30am
The Macbook Air is a netbook.
philc 12-May-09 6:32am
I just bought a netbook, HP Mini 1035NR, when the old laptop died. It is an able replacement, with the added convenience of light weight and portability. The biggest problem I had was figuring out how to get the 1024x600 screen out of HP! The book-size form factor is great, as is the low weight. After watching folks struggle to read maps and text on tiny cell phone screens, I can't see an effective way to use a screen much smaller than a 10 in. wscvga.
Manabu 12-May-09 1:49pm
I'm using Asus 1000HE intensively for several monthes, it's price and portability are great. For the small screen, Safari and Chrome(Iron) offers maximum usable area, as well as Firefox's F11 key. I think Netbook can be more useful if some functionalities in cell phone is utilized, such as joystick to scroll. With Webe based experience, apart from maximum use of Windows App, I expect Windows-free (Linux may be) Netbook with large (more pixel) screen. Atom is enough for me for portable use like stationely.

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