Still, Microsoft made a crucial mistake in pushing and marketing something that many feel should be an inherent part of an operating system, he said. By telling customers a feature of the OS was not right in a previous version and promoting that it's been improved in the new one, "you're abusing the trust of your customer if you expect them to buy an upgrade to fix your mistake," McAtee said.
Indeed, the idea that "security just should be there; that should just go without saying" was likely a factor in the lackluster response from customers over Vista's security improvements, said a San Francisco-based public relations professional who was a part of the enormously successful Windows 95 marketing and PR campaign.
"Security is something that Microsoft is constantly addressing with updates, and people understand there are evolving security issues," the professional said. "Instead of making that the feature of a huge launch, they should have gone for many of the much cooler features."
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