August 12, 2009

The fallout on the iPhone from the Google-Apple divorce

What will iPhone users lose now that Apple and Google aren't bunkmates?

Google's Eric Schmidt has given up his seat on Apple's board of directors, closing a partnership that paved the way for the success of Apple and Google in the mobile space. Neither company could have risen so far, so fast without the other. Apple made the Google Maps pushpin and the YouTube skateboarding dog iconic of the iPhone's utility, simplicity, and flexibility; the iPhone was, in effect, the first Google phone.

Google Maps and YouTube, with Safari, rounded out the iPhone's killer app trifecta. That Apple gave Google equal billing was unprecedented, and I think that relationship set Google up for its current role as go-to software supplier for handset makers and wireless operators, which in turn enabled Google to move into the mobile cloud business with Gmail, Google Talk, Google Sync, Google Voice and voice search, Google Latitude, and other services.

[ Get the InfoWorld editors' enterprise iPhone Deep Dive PDF report. | The InfoWorld Test Center puts the new iPhone Configuration Utility through its paces. | See how far you can push an iPhone or a BlackBerry for everyday business use. ]

Every new smartphone, regardless of platform, is now expected to hit the streets prewired for Google services, and I think that the speed with which a mobile platform takes on new Google services, and new releases of Google client-side apps, will partly determine that platform's success and customers' satisfaction.

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