The futire of the Web -- desktop and mobile -- won't turn on whether Flash is allowed on specific devices or browsers. The future of the Web -- the in-progress HTML5 standard -- is being developed by a group of companies that includes Apple, Google, Microsoft, Mozilla, Opera, Adobe, and 31 other members under a formal W3C standards process. It is not Apple's to design or dictate. The working group's members compete with each other in some areas; of course, they're jockeying over technologies and approaches that further their own interests, but every one of them is playing that game.
If Adobe really believed the issue was ensuring the future Web's unity, it would champion a nonproprietary alternative to H.264 video, since Mozilla's open source licensing model prevents it from using this licensed technology, even though it is in the draft HTML5 standard. H.264 will fragment the Web much more than the iPhone's nonsupport of Flash. And Adobe would put Flash into the standards bodies, as it did the core of PDF, so a future Adobe management team couldn't use it as a proprietary Trojan horse on the Web, as Microsoft once tried with ActiveX.
Fake tears meant to deceive users
Adobe's ad campaign tries to paint the company as some poor little innocent thrown out on the street by the misguided Steve Jobs, who the poor little innocent still loves and hopes so dearly he will see the error of his ways. Give me a break! If that's what Adobe calls love, it needs a therapist.