The rise of Web-based computing
Another trend facilitating Mac use in business is the increased enterprise dependecy on SaaS, wherein a diverse array of applications -- from sales-force automation through supply-chain coordination -- is delivered through the browser. Most SaaS applications have not relied on ActiveX, given SaaS' inherent goal of making apps available to anyone, anywhere. This push toward platform agnosticism translates to the use of standards, letting the Mac right in. Ted Elliott, CEO of recruiting software provider Jobscience, says he has noted a rise in Mac customers now that Jobscience has moved to the SaaS model -- customers his Salesforce.com-based platform supports out of the box.
Beyond Firefox and SaaS, many enterprise app developers have adopted the Web as a portal to their apps, following the strong Web-portal drive of the late 1990s.
"The trend in the enterprise is to Web-enabled apps," notes Ezra Gottheil, an analyst at Technology Business Research. Thus, a Mac user can access Oracle or SAP ERP apps over the Web, regardless of whether there is a Mac-specific client available. Even Microsoft takes this approach to provide Mac compatibility in its SharePoint collaboration environment, which its Mac Office tools don't directly support. (More on Microsoft later.)
Mac-heavy organizations tend toward Web-based apps rather than packaged ones because of Mac compatibility issues, says IT director Lincoln. That's precisely what happened at his company, Aquent. Almost everything is hosted or available as a SaaS application, including sales-force management, ERP, Web conferencing, and anti-malware apps. Aquent's packaged apps are largely limited to Office, e-mail clients, and Web browsers.
Many mainstay, client-installed business apps -- Microsoft Office, IBM's Lotus Notes, Intuit QuickBooks, and the open source EnterpriseDB, for example -- come in mostly compatible Mac versions. And, of course, creative apps such as Adobe Creative Suite and QuarkXPress have long been cross-platform. But many of these, especially enterprise apps, "are late on the Mac and aren't as elegant as their Windows versions," says analyst Gottheil.
Compatibility: Physical and virtual
The rise of virutalization, as well as Apple's shift toward standardized PC components, has also helped pave the way for Mac use in business.
First Parallels Desktop, then EMC's VMware Fusion, enabled Apple's Intel-based Macs to run honest-to-goodness Windows, not just in a separate boot volume (Apple offered that capability a couple years ago with its free BootCamp utility) but within the Mac OS environment. Users can now run Windows-only apps in the Mac OS, or in a separate window if they prefer, with cut-and-paste, shared directories, and shared hardware access. Armed with virtual machines such as these, Mac users can access the full array of applications available to their Windows-based brethren.