To your second point, yes, I have experience in two turnaround scenarios. One was in 2002, when I was asked to take on the optical and transport division of Siemens AG. It was an aged portfolio, outdated, under heavy attack from Chinese competitors, and we turned it around. One and a half, two years later, it turned profitable, and then it became the most profitable division of Siemens, actually. Kind of ironically, it got there because we innovated a great product, and that set the role model for the world. All of the sudden, the avalanche just started and we couldn't even build enough of that product.
It's kind of a parallel to RIM, too. I wouldn't say we have an outdated product portfolio, but certainly a platform that is coming to its limits. But we also have the innovation around BlackBerry 10 as a platform, not just for smartphones really, for enterprise, for mobile computing, and then for some hardware, too. So I see some parallels.
So, yes, I'm familiar with the situation, and I think I can claim that I have experience in leading a company and a division through this situation.
Q: I know you've been with RIM for a number of years, so I'm guessing you've been using a BlackBerry for some time. Have you ever used another smartphone from a RIM rival?
A: Yes, I absolutely do [use a BlackBerry]. However, just to stay educated about the market, I always have a second device that is a competitor device so I know where I am in terms of the competition.
Q: What other device or other devices do you use?
A: I have the Samsung Galaxy S III right now.
Q: No iPhone? You're only using an Android device?
A: I did iPhone already. I really go across the board, so I had an iPhone before because it was important for me to understand touch devices at the entry level. I had the Samsung Mini for a while. I change them on a pretty regular basis.
Q: Good for you. That's not the answer I expected. If you didn't work for RIM -- say you worked for another technology company -- do you think you'd still be using a BlackBerry?
A: Yes, I think I would absolutely be on a BlackBerry. I'm really not saying this because I run BlackBerry. I belong to the tribe that BlackBerry speaks to. These productivity people, people that are always on their tippy toes, that need to keep moving. Because I don't have much time. I've never had much time in my career to get stuff done, and then you need a tool that is just extremely helpful. I wouldn't say I never do any other things, like entertainment, on a device. I love race simulation, so I'm pretty good at that. (Laughs) Formula One racing on a PC. But, I need information at my fingertips, I need it immediately. Frankly, I still love that keyboard. It just lets me type blindly, great haptic feedback. I can even talk to people while I'm typing. It's just my tool.
I also used BlackBerrys before, when I was at Siemens, I had the 87 -- I don't what [model] it was, it had a track wheel. And I got so excited because I could have my emails all the time, at any given time. It was fantastic. I still have it, by the way.
Q: I have quite a few old BlackBerrys myself.
A: I heard that you were a very loyal BlackBerry customer and that you actually helped us in the early days to make an inroad into enterprise. You probably know more about our enterprise business than I do. (Laughs)