In the meantime, RIM is trying to sell its unwanted BlackBerry devices in developing countries, in hopes they'll have more appeal and help create a new market for the future. However, Nokia is aggressively targeting those same countries with its Series 40 OS-based Asha devices and already commands the majority of the non-smartphone market in most of them. Samsung is also increasingly targeting such countries with a mix of Android and Bada smartphones, and Apple is aggressively targeted the growing middle and upper classes in those countries with its iPhone and iPad.
RIM co-founder and former co-CEO Jim Balsillie has also left the board of directors, RIM acknowledged in its earnings statement today. Balsillie and Mike Lazaridis had been co-CEOs until 10 weeks ago, when they were replaced by Heins, the former CFO, but both remained on the board. Both had been blamed by investors and the press for RIM's clinging to its original messaging-oriented business model. Balsillie's statements in fall 2010 that mobile apps were a fad were lambasted at the time as a sign RIM's leadership was unable to see the change in the mobile market.
This article, "Back to business is RIM's 'new' BlackBerry strategy," was originally published at InfoWorld.com. Follow the latest developments in business technology news and get a digest of the key stories each day in the InfoWorld Daily newsletter. For the latest developments in business technology news, follow InfoWorld.com on Twitter.