I tested the concept of using Chirp for mass communication on a live netcast this week called MacBreak Weekly. I joined the show via Skype video all the way from Greece. To demonstrate Chirp, I held my iPhone up to the microphone, and let the app chirp a picture of my sister's dog. People in the California studio got it instantly. They then re-chirped it, and one of the hosts of the show, himself Skyping in from Massachusetts, got the picture, as did the studio audience and the people watching the live-streaming video online. In literally a few seconds, I transmitted a photograph across the world to thousands of strangers. The video recording can transmit it to tens of thousands more.
I recommend the whole show, but you can see the Chirp demo starting just after the 1:33 mark in the video. By the way, If you listen to this video with Chirp running, you'll get a picture of my sister's dog, too.
The potential applications for Chirp are seemingly endless. Movie studios could put chirps at the end of movie trailers to send viral marketing campaigns to the audience. After people leave the theater, they can use Chirp to share the same campaigns. Nightclub DJs could mix chirps into their music, sending a constant stream of photos out to everyone in the room. Kiosks could use chirps instead of Bluetooth or other short-range wireless technologies. The benefit would be much higher ease of use.
You can embed chirps with pictures, URLs, contacts or text-based notes in your phone voice-mail message. The creators of Chirp even imagine embedded chirps in car horns and doorbells.
Chirp is a really fun app today, and could become a widespread standard that everybody will using in the near future.
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