What's more, BlackBerry's app store is in shambles, with around 47,000 apps in its 120,000 app-strong library pumped out by a single high volume, low quality developer. The first round of BB 10 phones whiffed with would-be customers, and in April, The Wall Street Journal reported that returns for the BlackBerry Z10 exceeded its meager sales. Another analyst said Z10 production was slashed in half in July.
"It is very clear that BlackBerry 10 isn't a success after all, and won't save the company," IDC research director Francisco Jeronimo told PCWorld in August, after BlackBerry's latest round of disastrous quarterly results.
Even the release timing for the new BlackBerry Z30 stinks of fail: It was announced the same day that the first wave of iPhone reviews hit the web. Way to go, guys.
Given all that, it should come as no surprise that BlackBerry is actively trying to sell itself off (in whole or in pieces) or merge with another company. That's another reason to stop and pause before eyeballing the 5-inch BlackBerry Z30. You may be a fervent BlackBerry lover, but do you really be locked into a 2 year contract for a mid-range phone from a company that might not exist at the end of the year?
If the BlackBerry Z30 is anything like the BlackBerry Z10, it'll be a well-designed piece of hardware with a fairly fresh (though app-deprived) smartphone operating system. But it still won't be enough to bring new BlackBerry users into the fold, and it definitely won't be enough to resuscitate this dying company.