As far as IBM is concerned, customers who aren't thinking about mobile are leaving money on the table.
"We believe that without mobile being first on their minds, in terms of how they develop and how they approach their business processes, they can't be as successful as they could be," said Arthur Chiang, vice president for mobility services with IBM Global Technology Services.
"In terms of the revenue opportunities and the cost-saving opportunities, it represents billions of dollars if you properly enable mobile," he said.
IBM will hold a webcast from the Mobile World Congress show in Barcelona next week to discuss its mobile plans. People can register for the event here.
Correction: This story as originally posted gave the incorrect name for IBM's new mobile brand. The article has been amended.