The current thin crop of WebOS applications is "not a huge issue for me," he says, in part because he favors a combination of Web apps and secure, remote access by mobile devices to Windows PCs via Array Networks' DesktopDirect application and appliance.
HP will also be attacking the enterprise through a vertical market strategy of working with systems integrators and value-added resellers with expertise and products for specific industries.
"It's not just about knocking on the CIO's door and saying, 'Hey, look at our new TouchPad,'" says Gee. "That's piecemeal. Our value proposition is incorporating WebOS into solutions that we're delivering to our customer base. A hospital with legacy clinical applications wants to deliver these securely to mobile devices. Or an airline wants to change the passenger check-in experience."
The WebOS online applications catalog will shortly feature "enterprise shelves" that will let business customers publish mobile apps that are only visible to and downloadable by company employees.
"HP needs to target the TouchPad at the enterprise, but it must build in enough features to make it attractive for enterprise users," says Jack Gold, principal of J. Gold Associates, a strategic consulting firm. "But it's going to be hard-pressed to go against the momentum of the iPad, even though the iPad is not especially enterprise-friendly in terms of security and management."
John Cox covers wireless networking and mobile computing for Network World. Twitter: http://twitter.com/johnwcoxnww. Email: firstname.lastname@example.org. Blog RSS feed: http://www.networkworld.com/community/blog/2989/feed. Read more about anti-malware in Network World's Anti-malware section.