"The goal here is to be able to allow developers to create their own tags, use them on a phone, and then take those same components onto a tablet," said Upson.
There has been a lot of speculation that Chrome and Android will be brought closer together now that they are run by the same person. Google's Andy Rubin left his post as head of Android in March.
Use of the Chrome browser has been growing steadily over the past couple of years, Google said at I/O. At the time of last year's show, there were 450 million monthly active users, and there are now more than 750 million, Google reported.
"We're just beginning to push the mobile Web forward," said Google's Pichai.