Cisco announced yesterday three pre-tested bundles of products and services designed to cut through the confusing complexity of enterprise mobility.
The new Smart Solutions packages are by themselves not new at all: they're formed of existing Cisco hardware and software, third-party partnerships, and consulting services from Cisco or its partners. But Cisco says they represent a shift in the company's thinking about how to deploy mobile technology for businesses.
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Instead of a grab bag of separate products, the new approach sees mobility, in effect, as a whole that's greater than the sum of its many parts, including devices, operating systems, apps, Wi-Fi access points, VPNs, authentication, and security. The overarching enterprise benefit, according to Cisco, is summed up in a new term, "Cisco Unified Workspace."
The unified workspace is what the end user sees through the interplay of these diverse elements, from the handset through the enterprise data center and all the way to mobile operator core networks. In such a unified workspace, users access data and apps from anywhere at anytime, according to Sujai Hajela, the vice president and general manager of Cisco's wireless networking business unit.
"Connecting a device to my corporate network is just step one," he says. "The question is: what happens after that?"
Hajela insists the new Smart Solutions for Unified Workspace are very different from incrementally buying a bunch of separate products, and then trying to integrate them.
"It's not a question of bundling separate products and marketing them," he says. "It's about how to make them simple to use, focusing on the user's mobile experience, and optimizing that with tested and validated designs."
The approach could find an increasingly receptive audience among enterprise IT professionals, according to Paul DeBeasi, research vice president for wireless and mobility at Gartner. Last year, he talked with more than 400 enterprises about wireless and mobility issues. In almost every case, the IT groups focused narrowly on mobile devices and mobile device management applications. "The enterprise in future won't own the [mobile] endpoint," he says. "Buying devices and an MDM solution is a narrow, tactical solution."