"Of course, there's a lot of liability that has to be discussed or dealt with at some point in time. But I think a lot of it has to do with it being a new technology," he says. "As people get more used to the technology and understand it, I think we're going to see that liability disappear. Or we're just going to see disclaimers like 'caution: coffee is hot,' on every smartphone that says 'caution: this is not reality that you're seeing.'"
But once consumers are comfortable with the concept of augmented reality, businesses will be able to communicate with their customers and employees in a way that was never before possible, Lord says.
"I think there's an undeniable psychological effect when you see something in 3D, in real life, versus when you're just looking at a picture of it," he says.
Colin Neagle covers emerging technologies and the startup scene for Network World. Follow him on Twitter @ntwrkwrldneagle and keep up with the Microsoft, Cisco and Open Source community blogs. Colin's email address is email@example.com.
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