Jeff Kagan was among the first industry analysts to weigh in on the iPad Mini, saying in an email commentary that it "looks like another big Apple success story" that will open up new market segments for the company. Although it will cannibalize some iPad sales, taking a longer view of the company's strategy, "you can see how it will increase the size of the Apple customer base. Those customers [who purchase an iPad Mini] will get sucked into the Apple cloud" and buy other products from the company. "The lower-priced Apple will woo the young and they will fall under the Apple spell becoming customers for life," he wrote. Forsaking some sales of the larger iPad "is a small price to pay" for all of the new customers who will be lured to Apple products, Kagan said.
Jason Snell and Dan Moren of Macworld contributed to this report.
Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for the IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's email address is email@example.com.
Correction:This story as originally posted misstated the manufacturer of the Google Nexus 7 tablet. The article has been amended.