Gartner urges IT to embrace devices but resist iPhone

Gartner is known for its comprehensive market research, but Wednesday, the firm produced two separate reports that could leave IT managers scratching their heads over whether to support Apple's iPhone.

On the one hand, two Gartner analysts issued a research note to their clients that clearly says the iPhone is "not yet an enterprise device" and urges businesses to "resist general requests from users to admit Apple's iPhone into their corporate environment."

On the other hand, Gartner issued a separate press release that advises in a headline, "Companies Must Embrace Consumer Technologies as Additional Opportunities to Innovate." The release quotes a third Gartner analyst, Jackie Fenn, about the value of "embracing and leveraging employee experimentation and experience with consumer technologies."

The two points of view may seem contradictory, but they have been a discussion point at Gartner and other analyst firms for several years and have been voiced over iPhone specifically by IT managers recently. For example, at media giant ABC last week, one IT manager said he was sure a few top ABC executives would demand iPhone connectivity to corporate e-mail to be able to experiment with the device and learn its value in communications, even though the official policy was not to support the iPhone.

The research note, co-authored by analyst Ken Dulaney, seems to recognize the plight faced by ABC and other companies with the title of its research note, "How to Plan for User Interest in the Apple iPhone." But it nonetheless urges that "general requests to support iPhone should not be fulfilled on the basis that the device cannot be fully secured and managed" to levels Gartner has described for smart phones.

"IT organizations should refuse to support the iPhone at this time," the research note continues. "If for political reasons this is not an option, then the iPhone should be placed under the concierge support level ... meaning that support will be granted as an exception, with the associated costs for support covered by a monthly billing to pay for the dedicated support staff uniquely trained for this device."

The note adds that the resulting total cost of ownership will be double the cost of a normally supported device, such as a Research In Motion BlackBerry or a Palm Treo.

But the note also urges IT staffers to familiarize themselves with the iPhone because "broad employee adoption" is expected to occur outside the workplace.

The research note lists several obstacles to adoption inside businesses: Lack of support of the iPhone from major mobile management and mobile security software programs; lack of support from major business e-mail systems; an operating system not licensed to alternative hardware suppliers, resulting in no backup hardware suppliers; feature deficiencies that increase support costs, such as no removeable battery; current availability from only one U.S. operator, AT&T; and a high price of $500 when compared with other smartphones on the market.

In addition, the note adds that the iPhone is "unproven ... from a vendor that has never built an enterprise-class mobile device" and is seen by Apple as focused on the consumer audience, not the enterprise business.