The blurb provides a mailing address for sending opt-out requests and asks that, when writing, you include your name, address, and (again, this is in the Privacy section of the Web site) your credit card account number. There's also a toll-free number to call for those customers who would prefer not wasting their own time and money on paper, printing, and postage in an effort, ultimately, to save the company from wasting its time and money on paper, printing, and postage. For whatever reason, opting out via e-mail or some other electronic means just wasn't an option.
The capper here: Rebecca called the number and was told by the customer service rep that she could only be removed if she had an account with Macy's. "He suggested that I call a local store directly to get removed from the list, even though we all know that the local stores are not the ones who send out the catalogs," Rebecca complained after her 15th failed effort. "I hate them!"
Thus, my first holiday wish from retailers is to please, please make it easier to opt out of receiving your printed marketing materials, ideally through your Web site or via e-mail. In the meantime, spruce up your online catalogs (and/or make your print catalog available as a PDF), promote them, and incentivize customers to use them, the way credit card companies push customers to receive statements via e-mail. Doing so will spare some trees and reduce your carbon footprint with fewer mailings, while saving you some cash and reducing the amount of publicly aired ill will from potentially former customers.
Spare me my receipt
Of the dozens of receipts I receive each week, I end up needing 5 percent in the long run -- and that might be a generous estimate. Yet I'm almost always given a receipt for anything I purchase, be it a television, a week's worth of groceries, or a strawberry scone and a small coffee.