One more thing: With the threat of the feds cracking down on greenhouse gas emissions, at least some datacenter operators are preparing for carbon regulations, which certainly falls under the umbrella of "be concerned about green." I wouldn't be surprised if lots of companies out there haven't been paying attention to what's happening in Copenhagen or in D.C., despite the fact that we're seeing clear signs that carbon regs are on the horizon and will have companies scrambling to reduce energy consumption, both to shrink their carbon footprints and to reduce the sting of potentially higher energy prices.
Given that Dell aspires to be the greenest tech company on the planet and that it is grooming products to be more environmentally friendly, it presumably grasps the various benefits of green. Given that Dell's customers do (or should) care about cutting costs, boosting efficiency, and preparing for carbon regs, I can only hope the company's reps do a better job explaining that green-tech implementations such as AIM can help achieve those aforementioned objectives.
Yes, there's a risk of turning off customers by overhyping the benefits of green, but I firmly believe that the benefits of green are clear and measurable in terms of money and GHG emissions. Dell has an opportunity here to educate customers and advance its own green objectives by illustrating the very clear connections between "green," "cost savings," and "efficiency," and helping datacenter operators understand that they should, indeed, be concerned with green.
This story, "Dell must help customers realize they do care about green," was originally published at InfoWorld.com. Follow the latest developments in green IT at InfoWorld.com.