Indeed, this type of solution does appear to lend itself well to what Dell says customers care about: boosting efficiency and cutting costs. After all, it provides datacenter operators with a single console to wring as much use as they can from their existing datacenter equipment, an elegant alternative to throwing hardware at the problem of meeting increasing service demands and reining in the data explosion. Meanwhile, organizations can save money from buying fewer machines, as well as spending less on electricity to power and cool their datacenters.
Those power and cooling costs are by no means trivial, either. Datacenter operators throughout the country have had to cope with the skyrocketing costs of powering and cooling servers (powering and cooling a single midrange server costs upward of $1,870 per year), as well as the limited supply of power from their utility providers. These realities have forced plenty of companies to come up with ways to reduce power consumption in the name of saving money -- both in terms of energy and hardware bills, as well as the expense of expanding their existing datacenter or building an entirely new one.
Perhaps now you can imagine my surprise in hearing the Dell execs tell me that customers aren't concerned with green: Datacenter operators want to cut costs. Energy waste is a huge ongoing (and rising) expense in the datacenter. The green-tech movement is very much geared toward reducing energy consumption. Sure, the term "green" tends to refer to the environmental benefits of cutting power usage (which is why I tend to prefer "sustainable"), but I believe it's up to companies like Dell to better connect the dots between green and energy conservation.
Moreover, datacenter operators want to get more from their existing hardware (that is, make more efficient use of their resources), which lowers energy costs, reduces the complexity of hardware glut, saves on floor space, and slows investments in more IT gear. That sort of conservation also smacks of green to me -- again, whether it's in the name of the planet or the bottom line. Once again, companies like Dell would be well served illustrating the connection.