Meanwhile, 86 percent identified a desire for their corporate headquarters to qualify as "green" (which is admittedly vague and subjective).
Show green the money!
Talk is cheap, of course. The real question is, are companies putting greenbacks behind their expressed green aspirations? Evidently, they are. Despite the tough economic climate, 72 percent of the companies surveyed said they intended to increase their green IT investments over the next 12 months. Of these, 35 percent are upping spending by 6 to 10 percent, and 15 percent will boost spending by more than 10 percent.
On top of that, organizations are prepared to fork over extra dough in exchange for greener goods -- or at least more energy-efficient ones. Sixty-four percent of companies said that they would pay at least another 10 percent for a more energy-efficient product of equivalent functionality. One-third would be willing to pay at least 20 percent more.
Unfortunately, the survey neglected to ask whether companies would pay more for products that were environmentally friendly in ways that did not deliver as obvious an ROI, such as items built with more recycled materials and fewer toxic materials.
[ Are green IT premiums worth the cost? ]
Green-tech projects come in all shapes, from datacenter virtualization projects to desktop power-management initiatives to cutting travel through videoconferencing and telepresence to leveraging technology and devising more fuel-efficient shipping routes. In this particular survey, many of the questions focused on what customers were doing in their datacenters to be greener.
Among the biggest winners was server virtualization: 42 percent of the companies said they're already using virtualization, whereas 32 percent said they were in the process of implementing it. Another 19 percent said they were discussing it. Also popular: server consolidation, a close cousin to virtualization; 38 percent of the companies said they've consolidated hardware, 28 percent are in the processing of consolidating, and 29 percent are discussing it.
[ Virtualization and consolidation are promising techniques for slaying zombie servers. ]
Additionally, 33 percent of the respondents said they've already replaced older equipment with more energy-efficient gear, while another 40 percent are in the process of making the upgrade. Twenty-three percent of the companies said they're discussing it.