Notably, getting employees to take advantage of the various unified communication technologies took some effort. "Unified communications is, by nature, an opt-in system. This presents a challenge for adoption curve as people tend to be creatures of habit when it comes to how they communicate and collaborate with one another," says Hein. "They use the tools they are most comfortable with."
The company initially overcame the learning curve using training sessions, which generated some momentum for internal IM. Next came the effort to increase usage of live meeting and videoconferencing. "While a few people took to this quickly, we really needed to encourage this by looking for opportunities to show its potential in everyday meetings," says Hein.
Burt's Bees' other green IT initiatives included installing real-time monitoring of electricity, water, natural gas, and air-conditioning consumption; replacing CRTs with LCDs, thus saving 70 kWh per year per display; and recycling used print cartridges.