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Review: Google Video adds easy video-sharing to Google's cloud-based business collaboration toolsFollow @infoworld
One of the cooler features of Google Video is the ability to embed the video in a Google Sites Web page or a Google Gadget. It’s important, here, to note that the embedded video retains the same sharing privilege as the original video rather than taking on the viewing privilege of the Web site. This means that you can’t use Google Video to share a video with the whole world (that’s what YouTube is for), and you can’t use it for broadly sharing video with partners and customers unless they have log-in accounts on your Google Apps domain.
This last point emphasizes something I mentioned at the beginning of this article: Google Video is a collaboration tool, not a video distribution tool. As a video collaboration tool it is easy to use and nicely integrated into Google Apps. Starting Sept. 2, Google Video will be part of the Google Apps Premier Edition set of tools, with no additional licensing required for those customers. Google has also announced that there will be an educational user edition of Google Video, which will be free from Sept. 8, 2008, until March 9, 2009, after which it will be $10 per user per year.
Do you need Google Video? If you’re already a Google Apps user, then you now have a new collaboration tool. For training and education within the organization, Google Video allows easy distribution at low cost. Many companies, especially those that are geographically dispersed, will find this to be a valuable tool. I’m not sure, though, that it is by itself a sufficient reason to adopt Google Apps if you’re not already a user. Think of it as a step in the rapid evolution of the Google Apps suite, and you’re on the right track. Now, though, it’s a track that comes with moving pictures.