September 21, 2006

Yahoo promotes Flash, Ruby mashups

Company encourages creation of third-party applications that work with its online services

Yahoo Inc. has added sections for Flash and Ruby to its Web site for external developers.

The goal is to promote the creation, using those two popular programming languages, of third-party applications that interact and integrate with Yahoo online services.

Yahoo announced on Thursday the addition of the Flash Developer Center and Ruby Developer Center to its Yahoo Developer Network. Each center contains how-to articles, downloadable components, access to mailing lists and links to external resources.

Promoting Flash and Ruby makes sense, because both languages have become very popular for building next-generation applications, said David Smith, a Gartner Inc. analyst.

"They complement each other. Flash is used, for the most part, to enhance user interfaces, while Ruby is used more in the back end," Smith said.

Like other Internet companies, Yahoo encourages external developers to build add-ins and applications that extend the functionality of its online services, a phenomenon known as "mashups."

By opening up application programming interfaces (APIs) to their online services, Yahoo and other Internet companies such as Google Inc. and AOL LLC, benefit from the creativity of external developers, whose applications, in theory, make the online services more attractive.

Flash belongs to Adobe Systems Inc., while Ruby is an open-source language. More information about the new Ruby and Flash centers on the Yahoo Developer Network can be found here

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