June 12, 2008

Update: Google, Yahoo strike ad deal

The 10-year deal will feature Google advertising alongside Yahoo search results

Yahoo and Google said they don't require regulatory approval for the deal, but that they would delay its implementation for three-and-a-half months while the U.S. Department of Justice reviews the arrangement. Various groups ranging from farmers to Microsoft have expressed concern about such a deal.

The deal doesn't mark the end of the turmoil around Yahoo. Its board faces a proposal by billionaire investor Carl Icahn, who hopes to replace the entire board in order to force a deal with Microsoft.

However, the announcement probably spells the end of Icahn's plan, according to Sterling. Shareholders would only be inclined to vote for Icahn's proposed board if they think it would help force a sale to Microsoft, Sterling noted. But Microsoft has said that it isn't interested in buying all of Yahoo, only its search business. That kind of deal would leave the remaining Yahoo in a much worse position than it is now, he said.

This story was updated on June 12, 2008

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