"It will be free for some portion of the developer community, and for some portion of commercial users, it will probably not be free," Schwartz said.
Sun also brought up executives from Amazon and Sony Ericsson, who showed their Java-based multimedia devices, such as Amazon's Kindle book-reading device.
Young, meanwhile, showed off a Blu-ray-based music catalog. He said he had been unable to do this with previous technologies, including DVD. The product features updating capabilities via the Internet.
"You can put your disk in there and the Internet will tell you that there's new material available," Young said.
During the post-keynote press conference, Green gave a progress report on Sun's ongoing quest to put Java on the iPhone, something that Apple has not publicly, at least, supported.
Sun is well along its way in creating the technology to enable Java to run on the phone, Green said. But he deferred to Apple, which governs which platforms can be distributed with the iPhone. It is Apple's right to decide this, Schwartz added.
Sun officials also repeated mantras about consumer technologies overtaking the enterprise, as they had in a presentation last month.
"Businesses used to drive the technology adoption, but today it is all about consumers," Green said. Sun plans to leverage JavaFX in the consumer application space.
Sun also showed JavaFX running on an Android emulator. This was not a product announcement by Sun, which has no plans around Android at this time, according to the company. The demonstration was intended to show the portability of JavaFX to other platforms.
Android is a new mobile application platform backed by Google and others.
(James Niccolai of IDG News Service, an InfoWorld affiliate, contributed to this report.)
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