Also unveiled Monday was BlackBerry Enterprise Application Middleware, for easier development of "super app" enterprise applications and services for the BlackBerry. The middleware platform features APIs, libraries, and server software for easier building of super apps that access instant data push and alerts, use file transfer with enterprise applications, and make it easy to query a user's device for geo-location, RIM said.
Developers can use the middleware technology with application development platforms such as IBM WebSphere and Oracle Fusion Middleware.
RIM also announced BBM (BlackBerry Messenger) Social Platform, providing developers with tools to build applications that leverage social aspects of the BBM service. "We now have 28 million active BlackBerry users using BBM," Lessard said.
"What we recognize is [there is] a huge opportunity for third-party developers to plug into BBM," with their applications, Lessard said. Functions of the BBM service such as contact lists and user profiles can be integrated into applications.
Other introductions Monday include:
- BlackBerry Advertising Service, for developers to integrate advertising into applications while leveraging ad networks affiliated with RIM.
- BlackBerry Payment Service SDK Beta, for developers to build in-app payments into applications via a single set of APIs. This boosts monetization opportunities for developers, RIM said. Users, meanwhile, ca n conduct secure transactions for digital goods and services using a range of payment types within applications.
- Waiving of vendor fees for BlackBerry App World, making it easier to bring applications into the App World online application store. For a limited time, developers can submit applications for free.
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