June 18, 2009

Opera Unite: The real plan is to put software in control again

Online services are disintermediating traditional apps. Opera hopes to use social networking as a Trojan horse to put traditional apps back in charge

The folks at Opera Software would like you to believe that Opera Unite, a new, experimental feature set for its Opera browser product, has "reinvented the Web." The company's breathy, gushing press release is truly remarkable spin, even by the standards of dot-com PR. But the way I see it, Opera Unite is hardly game-changing; rather, it's a Hail Mary bid for Opera to stay in the game -- in more ways than one.

That Opera is still around is impressive, in and of itself. It takes guts to offer a proprietary, closed source browser in this market, where the competition consists of one of the most successful open source projects ever, two of the most powerful companies in the computer industry (Microsoft and Google), and Apple. Still, Opera's strong support for open Web standards has won favor with many developers, and its early focus on browsers for mobile handsets was prescient, to say the least.

[ How safe is your broswer? Find out how Chrome, Firefox, IE, Opera, and Safari stack up in InfoWorld Test Center's guide to browser security | Get the best of InfoWorld's columnists and bloggers in our Today's Blogs newsletter. ]

The value of this new initiative, however, is harder to see -- which might explain the hype overload. The short description just sounds weird: Opera Unite is a Web server on the Web browser. Ignoring for the moment that this isn't really groundbreaking -- even some vending machines have Web servers on them these days -- why on Earth would anyone want that?

The browser gets social
Digging deeper, it becomes clear that the real appeal of Opera Unite lies not in the embedded Web server itself, but in the additional features Opera has built on top of it. Although it can host your Web sites, Opera Unite also offers peer-to-peer file sharing, chat, a media player, photo sharing, and a "fridge" on which users can leave each other notes, among other features. It's not so much about Web publishing as it is about collaboration.

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massmick 18-Jun-09 10:18am
What an amzgingly ignorant piece. Opera is a software company? No, it's a browser company. When you surf the web with Opera, Opera makes money (at least if you do web searches through the search box). Opera WANTS you to use the web more. Heck, Unite apps are basically web pages! "Opera hopes to use social networking as a Trojan horse to put traditional apps back in charge" No, it's using Unite as a way to differentiate itself from other browser. "The short description just sounds weird: Opera Unite is a Web server on the Web browser." Yeah, you can make just about anything sound ridiculous. Using your dishonest technique, I can say that a website is just a bunch of ones and zeroes. Wow, how exciting. "Opera -- a desktop software company" No, Opera is a BROWSER company. Most of the company's revenue is from mobile phones. Opera Mini is the most widely used mobile browser. "and all of your exchanges pass through Opera's servers first" No they don't.. It uses UPnP to get through NAT. "Today I let Google handle that function for me as a service -- and in return, I become a revenue stream for Google, thanks to AdWords" And how do you use Google? Through a browser! Like Opera. Do you get it yet? Probably not.
mriddle 18-Jun-09 11:24am
As a "old timer" I remember a lot of problems with keeping everything on a central mainframe. Web services are a newly-painted version of the central IT shop. This brings a lot of goodness to the table, and web accessibility make this central repository fully realized. However: What happens when our central sites go down, go out of business, or discontinue a service? Thinking these things will never happen is not realistic. With Unite, it appears we can keep control over our own data. We can use data without being restricted to making it available through only one site (they really do not play nice with each other yet). The old idea of a read/write web is excellent, and I'm still waiting for it to be fully realized. We need real integration between data in the cloud and desktop apps. As a programmer, I find myself continually limited by web browsers. If IE would implement the Canvas control, a lot would be improved. But as long as we have vendor-intentional incompatibilities, we will need desktop apps. As long a browsers have performance issues that desktops do not, we will have need of desktop apps. Many of these problems are currently addressed by mashups - but the name is apt: We have a host of tools, languages, and techniques that create really ugly implementation - I do not feel that eye-candy alone is sufficent to forget this. And as long as security of our data is important, we need to have no sole holder of out information.
crackerjack 18-Jun-09 3:33pm

"On the other hand, the Opera browser's aforementioned adherence to standards means it runs the risk of essentially becoming a commodity product. When all browsers render pages the same, who cares which one you use?"

Everyone cares, because they care about the features of the browser itself. All cars drive on the same roads, so who cares which kind of car they drive? Everyone does.
For example, does your browser have speed dial? Thumbnails on tabs? Built in mail client? Mouse gestures? Sessions? Notes? Styles? Synchronization? A trash can for retrieving closed pages? Does it load those same pages faster than other browsers? Does it have those features before other browsers do? Does it refrain from popping up stupid message boxes 3 times per page? Does it have all those features built in so that I can use them on any other computer, like at a school computer lab? If so, then people like me will want to use that browser, regardless of whether or not other browsers load pages the same way. Currently, that browser is Opera.

Privacy Paramount 12-Aug-09 1:52am
neologizification is no more your strong suit than innovation is opera's

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