Dash: Yeah, that's what we've seen. You're not going do a rip and replace, but you can definitely augment what you have. The three markets are marketing communications; inside the intranet it's kind of knowledge management; and then the third market is nanopublishing, and that's probably a smaller niche, [for example] something like a site called Gawker, [which is] a New York gossip column but written in Weblog format. The knowledge management [opportunity] is the one that's most interesting to me. I think there's a tremendous opportunity [because] people expect to be able to Google things. So that's something where we can make content that's a little more Google-friendly, as it were, and more useful to get to within your organization, and that's a pretty compelling case.
InfoWorld: How is important is RSS in that context?
Dash: I think syndication is important. I don't know if I necessarily [tie it] solely to RSS. Obviously there are other formats being developed, and a balance of both of them is what we're hearing our users want. Our emphasis is very strong in terms of adoption and tools right now. It's a little weak in terms of workflow, versioning, permission, security, that sort of thing. So I think there's going to be a complement of two formats that people are going to choose from. That being said, the benefits of syndication in general, regardless of format, are extraordinary. We generate more RSS base than probably any other tool out there. We support every kind of flavor of RSS that's there.
InfoWorld: How will Weblogs evolve in the context of RSS and other XML-based syndication technologies?
Dash: The key thing that's happened is we have really large companies -- everything from integration companies to small consultants -- that are saying "We recognize that this works the way users work." I think even getting to that threshold is a milestone, where it's not just seen as the kids doing diaries on the Web anymore. Syndication in general is going to be a key part of how this information [gets out]. The other thing that's important is a unified API. The APIs [that exist] right now are just not appropriate for enterprise use.
InfoWorld: In what way?
Dash: A couple of our goals were to be able to do things like WSDL files so you can drag them into a development environment and be creative with something that plugs in as a Web service, to Weblog without having to do a lot of development. We think that enterprise developers expect that now. Being able to easily create a Web service that hooks into a Weblog publishing engine is a key thing. Being able to integrate security, being able to have a unified API that works across [tools] so you don’t have lock-in -- those are the pieces we're working on now and we see pretty much universal buy-in on all those ideas.
InfoWorld: You alluded earlier to the fact that Movable Type is designed to work with various types of clients. Looking ahead, what do you think will be the killer client application?
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