If its recent acquisitions, new products, and sharp rise in share price are any indication, Macromedia, creator of the popular Flash technology, is showing that there's still plenty of money to be made developing software for the Internet. Today, Macromedia's Flash technology is used on more than 95 percent of all computers linked to the Internet.
Over the past few months a flurry of announcements has come from the
Rob Burgess, chief executive officer of Macromedia, took a break on Wednesday from his trip around
IDGNS: So why have you guys survived the Internet blowout when so many haven't?
Burgess: Ours isn't so much a successful business story as it is a successful consumer story. Our goal all along has been to make the Web more usable for people. We're now seeing thousands of Web sites based on our technology that are fundamentally better. And this is causing growth in our business.
IDGNS: Could you give me some examples of these "fundamentally better" Web sites?
Burgess: You bet. Just go to the home page of the Watergate Hotel in
IDGNS: So you're saying speed is a factor to create a better user experience.
Burgess: Definitely. Take the quote widget on the eTrade Web site. Before the company introduced Flash, the entire page was is in HTML and had to be entirely rerendered when you wanted to get just one quote, a process that took up to 20 seconds with a modem connection. With Flash, only the quote data is now supplied, a process that takes one second. Not only do users have to wait considerably less, but eTrade has also been able to reduce its bandwidth requirements by around 98 percent.