One key aspect to the Intel plan is to keep the AppUp Center as a place where Intel handles all validation of each application, all transactions and billing and responsibility for further developing and maintaining the catalog of apps. The company does not want partners such as Dell to build competing app stores, but instead hopes they will build storefronts to sell apps to preinstall on their netbooks and let Intel continue to run the catalog.
Dell, for example, could preinstall a storefront client on netbooks and would then get a percentage of the revenue of every app sold, said Harbert.
"It's a true app store, not a Web store," said Harbert. "The store lives on the device," he added. Intel splits revenue for every paid app with the developer, with 30 percent of revenue to Intel and the rest to the developer. Companies, such as Dell in the example, that develop storefronts to pre-install on netbooks they sell would get a portion of Intel's 30 percent take, he said.
Harbert was in Beijing in part to implore Chinese developers to start creating apps for the AppUp Center. "We expect netbooks to really take off and start shipping in volume in China in 2011, there's a big opportunity for developers," he said.
An AppUp Center client aimed at China will be out in 2011, he said. Intel recently announced similar beta clients would become available at the end of March for 27 European countries. The U.S. and Canada were first to get the clients.