Toby Redshaw likes to scout out promising new technologies. As corporate vice president of IT strategy, architecture, and e-business at Motorola, he was an early proponent of SOA, which has helped him reduce the cost of the average integration project from $80,000 to $3,000. Former CIO of FedEx, Redshaw has succeeded cutting his total IT spending by 40 percent over the past three years while increasing output. “We maintain small groups at the center to enable and drive a broadly distributed IT team across our business units,” he says. This past year, Redshaw was also among the first to adopt the services-procurement solution offered by startup Rearden Commerce, whose hosted offering relies entirely on SOA. “SOAs give vendors a speed-to-market advantage as well as a release-schedule/content advantage. We believe that’s important,” he says.