June 05, 2006

InfoWorld CTO 25: Greg Framke

CIO and Executive Vice President, ETrade Financial

Greg Framke, ETrade’s CIO and executive vice president, likes being first. He was instrumental in the company’s becoming the first financial institution to offer all its customers an RSA SecurID token to supplement username-password pairs. Framke also backed Etrade’s move to become the first brokerage to offer its customers indemnity from losses caused by identity theft.

Those initiatives, says Framke, are part of a larger strategy to use technology aggressively to spur innovation -- and convince customers to put more of their money in Etrade’s hands. Customers who use the RSA tokens, for instance, deposit more into their online brokerage accounts, he says. Likewise, Etrade’s Intelligent Cash Optimizer lets customers view earned interest on cash holdings while highlighting investment options that perform better. No wonder cash deposits have increased $3 billion in the past year.

Framke likes the idea of Etrade as a small, nimble David armed with better technology to do battle against the Goliaths of the financial services world such as Citibank or Charles Schwab. “That’s how Etrade has to be,” he says. “That’s how we’re going to be successful.”

Close

On Twitter now

Application development

Powered by Twitter

White Paper

D2D Virtual Tape Library Replication Primer

This whitepaper explains the terminology and concepts behind Data Replication technologies and establishes some sizing rules through worked examples. Learn the new paradigm in disaster tolerance—protect data anywhere.

Download now »

White Paper

An Alternative to Virtualization for Datacenter Cost Savings

Server virtualization is a popular option for dealing with mounting datacenter costs. Another equally promising approach is the use of an Application Delivery Controller. Citrix NetScaler provides a low-cost way for organizations to reduce their server count and accrue cost savings from a reduction in space, cooling, power and personnel.

Download now »

White Paper

Why Your Firewall, VPN, and IEEE 802.11i Aren't Enough to Protect Your Network

The emergence of WLANs has created a new breed of security threats to enterprise networks.

Included in HP ProCurve WLAN solutions is security technology that alleviates threats from WLANs through:
* Monitoring wireless activity inside and out of the enterprise
* Classifying WLAN transmissions into harmful and harmless
* Preventing transmissions that pose a security threat to the enterprise network
* Locating participating devices for physical remediation

Download now »

White Paper

Bringing the Edge to the Data Center

Effectively address data protection challenges, implementing solutions that help store and protect business–critical data while cutting costs and improving efficiency and reliability.

Download now »

Sign up to receive InfoWorld Resource Alerts

Subscribe to the Developer World Newsletter

Receive a weekly roundup about the art and science of software development.

©1994-2009 Infoworld, Inc.