When Addison McGuffin looks at Health Care Service Corp. (which offers BlueCross BlueShield insurance in Illinois, Texas, and New Mexico), he sees unlimited potential. As CTO, McGuffin leads the development of SOA-based applications to support the delivery of insurance business services through multiple portals, called in aggregate BlueAccess. The next order of business is to integrate the portals and their services, McGuffin says. “Now we are in the next generation of a self-service environment of BlueAccess, where we hope to take those services and expose them and refactor them into Web services. We are going to transform applications and align them with our business process [of integrated services].” The objective, he says, is to “open up our [insurance] processing portfolios to strategic business functions across our entire portfolio and expose it through the portals,” McGuffin says.