Sun is pondering per-citizen pricing for selling its technology in developing nations, with lesser developed countries paying less, he said. He suggested a 40-cents-per-citizen price that governments would pay as a license fee to Sun for the Java Enterprise System and Java Desktop System packages. Per-citizen pricing is expected to be set by mid-year. The company also is formulating plans for selling its software into non-Sun environments.
Schwartz repeated attacks on Hewlett-Packard, saying HP-UX customers presents a migration opportunity for Sun. Java Enterprise System will run on both HP-UX and Windows by the end of the year. HP has gambled and lost by opting for Intel’s Itanium chip, Schwartz stressed.
“With the evolution of Intel support for 64-bit execution in Xeon through Prescott, we have begun to see a pretty interesting shift in the marketplace, not really against Itanium per se,” Schwartz said. “But I think the company that is most significantly damaged and disenfranchised by that shift has been HP.”
“The true victim of Itanium’s failure isn’t Intel,” but HP, he said. HP officials could not be immediately reached for comment on Tuesday.
Schwartz also said Sun is likely to align with a PC hardware vendor overseas to promote its Java Desktop System as an alternative to Windows.
In other remarks Schwartz said:
- A retailer such as Wal-Mart may eventually be able to outsell Dell in the PC market, since Dell’s specialty is re-selling other peoples’ technologies.
- Piracy of Java technology actually helps build Java skills. “If you’re going to steal my software, I’d rather have you steal my software than someone else’s,” he said.
- A recently announced program provides free hardware to developers who sign up for Sun’s developer network for $1,499 per year.