Carl Try, manager of e-commerce and advanced technologies for Fiskars, which makes a range of consumer products, including tools, said the company has been using Cognos to derive meaning from its ERP application data. "Our ERP strategy was really more North America. Now our C-level people want to pull global information," he said.
Fiskars' ultimate goal is not just to collect information from more sources, but to apply even more advanced analytics, he said: "Just imagine, point-of-sale [data] combined with weather information. That's where we want to go."
IBM's research work in applied mathematics will result in industry-leading analytics down the road, according to Mills. "You now have all the visualization capability from Cognos, and we will now start to link these things up. ...We see this as a really unique differentiation that IBM is going to bring to the marketplace that quite frankly, no one else is going to be able to match."
The executives declined to name specific figures when asked about the growth Cognos could spark. "When you spend $5 billion, you have high expectations," Mills said. "With 60 acquisitions under our belt we understand very clearly how to do this. ... we have every confidence we'll continue that with Cognos."