While the opening of access to Blogger in China and the reported hiring of Chou suggest Google's efforts to establish a presence in China are showing results for the company, there have been hiccups.
Recently, the company came under fire in Taiwan for labelling the island on its Google Maps service as "Taiwan, Province of China." Taiwan's political status is a highly sensitive issue in China, which regards the island as a renegade province. However, most people in Taiwan take a different view and do not regard the island as part of the People's Republic of China.
At first, Google defended the description of Taiwan as conforming to international norms but later appeared to back down by changing the label to just "Taiwan." The company later said the Taiwanese government's complaints sped up existing plans to drop the reference to Taiwan as a province of China.
But now that Google has waded into the quicksand of Taiwan's political status, changing the name may not put the issue to rest. A news report carried on the popular Internet portal Sina.com noted a Chinese official in the U.S. opposed the name change and planned to raise the matter with Google.