Setting up blogging at knowledge-based companies such as IBM is easier because every one of their employees has a PC, McConnell said. It's a lot harder for companies with several manufacturing plants to implement blogging, she said. The integration of blogging into enterprises also differs from country to country because of different management attitudes and transparency issues.
At a recent breakfast McConnell organized in Paris concerning blog implementation, of around 15 large companies, only two -- Electricité de France and Alcatel -- had dealt with blogs and wikis, she said. Others were just starting to understand basic information about blogs.
"It takes a certain mind-set on the part of either IT or the management or the people themselves to even be interested in this," McConnell said.
But as enterprises seek to attract bright, young workers, they may have to ensure that they have collaborative tools such as blogs, wikis and instant messaging available, she said. Otherwise, those workers "are going to find that company difficult to work in, because they have been living that way," McConnell said.
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