IT departments intent on blocking access to workers' favorite consumer devices and social networking Web sites will have to change their ways or risk falling behind the times, says Interop General Manager Lenny Heymann.
In fact, Heymann notes that the drift of consumer-oriented products and Web sites into corporate IT departments is inevitable, and Interop has dedicated several sessions this year to help IT departments cope with this new reality.
"We've been very conscious of the increasing impact of consumer trends on IT," he says. "With things like the iPhone and social networks, IT departments can't choose to ignore them anymore. Many leading IT people are now embracing them, and the reality of it has really hit home this year."
[ Learn more about 'How to make the (new) iPhone work at work' with InfoWorld's special report: IT's guide to the iPhone. ]
With this in mind, Interop has planned a session this year revolving around the iPhone's potential as an enterprise device. Moderated by Range Networks CEO Glenn Edens, the panel will address what the iPhone's new features, including corporate push e-mail, VPN support and remote wipe capabilities, can do to make it more business-friendly. The session also will cover the potential of the recently released iPhone software development kit (SDK) to create and deploy applications that can integrate with corporate IT networks.
In addition to looking at how to integrate consumer devices onto corporate IT networks, the conference will take a close look at so-called "Enterprise 2.0" applications that utilize Web 2.0 technologies such as social networking Web sites and wikis to deliver revenue for businesses. Sessions on this track include an Enterprise 2.0 overview that takes a broad look at how these new applications are changing businesses; a panel discussion about the return on investment (ROI) for businesses that invest in social networking sites; a panel of software-as-a-service vendors who will describe how Web platforms can give big boosts to software-as-a-service applications; and several cases studies of businesses that have successfully deployed Enterprise 2.0 at their workplaces.
"Enterprise 2.0 is certainly very compelling, and there are lots of companies that are embracing social networks," says Heymann. "Some are still being more skeptical, because one thing that's inherent in Enterprise 2.0 platforms is that they're online, which means there are security concerns that have to be addressed by the enterprise. . . . Still, I think social networks can't be ignored at this point, and you're going to see lot of excitement in those sessions."
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