"After the [dot-com] bubble burst we knew cost was going to be the main driver of things and I think we did pretty well there. "But while we reduced costs and improved profits, that was not going to be enough. We realized the role of IT was not just that of cost containment but that we needed to take a more active role in improving top-line growth as well," said Luis Lando, a senior executive in Verizon's IT organization in Boston.
One of the first things Verizon did as part of its Web services strategy was to look at maximizing its existing assets, most of which are contained in its $150 billion Verizon Core Network. The company's challenge was to infuse it with some new technologies that made the existing ones easier to use as well as work well with products and services.
"When we looked at our core assets, we had lots of services our customers were not using. The problem was [the services] were not flexible and convenient enough. People really didn't know how to use them," Lando said.
Verizon is using three guiding principles in creating Web services to address this challenge: To make sure that it delivered something with compelling functionality that saves time and money, that it could seamlessly evolve with that of their users computing behavior, and that the development effort "did not break the bank," Lando said.
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