The challenges of managing a user’s network identity and multiple disconnected identities scattered across isolated Internet sites took center stage during Wednesday morning's keynote at the InfoWorld CTO Forum in
As a member of the Liberty Alliance Project’s management board, the event’s speaker, Simon Pugh, vice president of standards and infrastructure at MasterCard, broke down misperceptions between
Pugh said he has learned the hard way how malleable an online and electronic identity is once he moved to the
"All my records I built up [over a lifetime] in the
Among the top hurdles facing Pugh and the Liberty Alliance is educating users about the distinct differences between
Unlike Microsoft’s Passport which has been criticized by some as a potential single point of failure for holding identity information in a central repository, Pugh pointed toward
Pugh said existing relationships between customers and their vendors is not expected to change through the Liberty Alliance’s work. In fact, that element is expected to play a major part of managing and navigating network identities between interoperable and authenticated connections to receive "unequivocal acceptance."
"Clearly members of the Liberty Alliance are there for pure self-interest. No one shows up at standards meetings from pure altruism. There’s also a goal to lead relationships between organizations," remarked Pugh.

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