"This brings people together automatically, out of satisfaction of a selfish need for information," Ozzie said. "It is a smart model that brings people together based on selfish requirements. That's how real world collaboration works."
Collaboration raises some sticky issues with namespace and identity management, Ozzie pointed out. Organizations should strive for a balance between control and federation, but each company needs to navigate identity management depending on its own industry requirements.
"Namespace and identity management in any enterprise is inherently homogenous; your goal is to manage a set of resources in a uniform manner. When you are connecting systems to systems you want them to all be mappable," Ozzie said. "But collaboration in business environments is inherently heterogeneous, so you can't dictate what directory your business partner will use."
Groove's approach to this issue is to embrace a higher level abstraction that makes room for a set of identities that are a person, Ozzie said. This includes making allowances for a personal identity at work, he said.
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