May 07, 2007

CodeGear CEO eyes Ruby

New executive discusses Borland tools subsidiary

Douglas: We are. [With] PHP we just announced at the end of the year what we think is a pretty unique offering. PHP is extremely pervasive for Web development, and what we brought to market was a different approach. In PHP we offered for the first time a full RAD environment so people could use visualization for PHP and also the concepts of a virtual component library. You could really start to get reusability and code maintenance in PHP development, make it a lot easier to do more rich Web application development. We already have a product in that space and we’ll continue to evolve that. You will see something in the Ruby on Rails space from us shortly and we will be at the Rails conference on May 17 [in Portland] demonstrating a new technology.

InfoWorld: CodeGear was broken out of Borland. Attempts were made to sell off the unit but nobody bought it.  Doesn’t that put a negative taint on the? How do you recover from that sort of blow to the image?

Douglas: I certainly can address that firsthand because I made the decision to come into the company with full knowledge of what transpired there. They certainly did go through a process, They did have dollars at the table. The transaction didn’t occur. That's all factual. From my vantage point, there was a lot of work to do to cleanly separate the companies and operationally prepare CodeGear to be successful long term. And my view of the world was that operationally it made full sense for Borland and CodeGear to be managed and run separately. If you look at Borland's business, it's what I would characterize as a high-touch, low-volume business. The nature of the ALM [application lifecycle] business is a really value-based consultative-type of sale. You look at CodeGear, it's what I call a low-touch, high-volume business. Most of the product goes through channels. It's a lot lower cost. So there are a lot of things that operationally are very different. The way I viewed it is there's an opportunity in the near term to focus on building operational excellence given that type of business and that's going to position the company longer term for success. We still plan on going down the path of separating the companies. There's not a definitive timeline on it. We're still wholly owned by Borland. The plan is of record to be a separate company completely.

InfoWorld: After I wrote an item about your coming aboard a few weeks ago, somebody commented 'It looks like CodeGear is being repackaged for sale.'  This person said, 'Jim has sold a number of companies to venture capitalists who have picked over the corpses for IP that can be resold.  Good-bye CodeGear.'  How would you respond to that?

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