The company also plans to stay agnostic about what business models its customers pursue -- subscription, free, public, private. "We're like the electric company. We don't care whether you're running an air conditioner or a lightbulb," Plaehn said.
Bungee is just wrapping up a five-month alpha program involving approximately 100 developers. It will launch its beta this month. The company already has a long queue of developers pulled from the scrum that formed around its booth at the Web 2.0 Expo last month and plans to gradually expand the beta from a few dozen developers to several thousand partners.
Bungee has also attracted attention from some big name companies: Amazon, eBay and Google had representatives in the Bungee booth at Web 2.0 Expo. PayPal, Amazon.com, RealNetworks Salesforce.com and Yahoo! contributed to Bungee's early access beta program.
Friends like that make Bungee a company to watch.