Brightidea opens channels for innovation
Well-designed idea management service helps users collaborate on big ideas
I discovered several unique components that also support idea and project management, with Experts topping the list. This component allows evaluators to search for people in the system with proper skills, submission of similar ideas, or writings on the topic. Users can then ask these experts questions or solicit their advice.
As an added incentive to participate, the Rewards and Recognition module tracks contributors and experts, noting which are the most helpful. Managers decide the points awarded for each type of activity and the payback, which might include gifts, awards, or cash.
The big challenge, however, is keeping users interested after the novelty of idea management wears off. One way to achieve this is through brightidea.com's newsletters, which are easily created, edited, and distributed.
In my testing, the Research module proved invaluable to the idea management process. This secure, shared Weblog allows users to post any pertinent data -- from information about competitors, to what they've seen in professional journals. As with any Weblog, anyone can post comments. A rating system, however, moves the most important posts to the top.
What's more, I found brightidea.com's advanced reporting and analytics dashboards valuable. They quickly show the types of ideas under review, and they analyze the impact a completed innovation has had on the organization. For instance, Innovation Financials captures out-of-pocket expenditures, implementation costs, rewards, cost savings, and revenue.
Although brightidea.com is a hosted service, Brightidea does provide tools to ease large-scale enterprise rollouts, such as SSO (single-sign on) capability and integration with employee directories.
Overall, brightidea.com quickly delivers most of the features of installed idea management software. The end-user experience is very good, which should encourage participation. Collaborative tools and management analytics round out a solid, well-integrated solution that's likely to spark innovation in your enterprise.