Production: If you sell cars, production is your plan for manufacturing and distributing your product
Click for larger view.
People: Companies have employees, subcontractors, and outsourcers. They understand where the effort will come from to build, distribute, and market their products.
People matter to IT professionals, too. They’re your personal “network” -- as odious a term as “resource” is for “staff,” and just as pervasive. They’re your mentors, advisers, source of introductions, and the place you turn for support when your outlook seems bleak.
John Donne said, “No man is an island,” and it’s true -- although among IT professionals, too many approach peninsular status, and many more look a lot like an isthmus. If you know only two people in the industry, you’ll get into fewer doors, and you won’t sound as intelligent when you do get in.
Someone once said that if you build a better mousetrap, the world will beat a path to your door. Whoever said it didn’t know anything about product management and probably went bankrupt trying to sell a better mousetrap.
You are your own product. Manage yourself like one.