Companies now must leverage IT assets to provide a competitive advantage, said Graham. He described SOA, business process management, and enterprise social networks as three preeminent waves of technology that have arisen in response to this need.
Also at the conference this week, BEA Systems said it plans to enable its enterprise service bus and portal software products to run as virtual appliances next year.
The AquaLogic Service Bus and WebLogic Portal products will run directly in virtualized environments such VMWare. Under the model being deployed by BEA, enterprise applications and supporting infrastructure can be deployed independent of the underlying server and operating system.
This enables SOA services to be treated as virtual appliances that can be deployed wherever needed, representing a major shift in the software industry, the company said.
BEA's virtual appliance plan is expected to be extended to other components of its Enterprise 360 platform as well, as part of the company's Liquid Enterprise strategy.
The virtual appliance plan is being eyed for BEA products that have a volatile workload, said Guy Churchward, BEA vice president for WebLogic Products.
BEA has begun offering an instance-based pricing model as part of its virtual appliance strategy, in which the customer pays based on how many instances of software are being deployed, rather than basing pricing the number of CPUs. The company has implemented this strategy with the WebLogic Server -- Virtual Edition variant of its application server.